gyokusai
gyokusai focuses on storyfication and gamification/ludification for internal and external organizational, brand, and product communication across all kinds of media for marketing teams, advertising agencies, and publishers.
Since founding gyokusai in 2002 and as co-founder & managing director of the indie game developer studio Linking People, Inc., in Hong Kong from 2006–10, I’ve been involved in game, advergame, & adverfiction projects; community design; and RPG–style corporate trainings for organizations, agencies, and publishers as creative director, trainer, and science advisor.